A powerful brochure is one of the most effective marketing tools any business could have. It provides an excellent opportunity to deliver important information about your company, products or services.
A well-designed brochure can give you a stronger, more established image. With this added credibility, a business can't help but grow. Such an image enables you to command higher product prices or service fees in the marketplace. When you "look" well-established and successful, people often assume you are.
Typical brochure formats offer plenty of room to provide all the relevant details about your business and what you offer. With the unlimited options that are available today, you can have as much space as you need to present a compelling marketing message.
Brochures help you stay in touch with customers and prospects. It's a great way to introduce a new product or service, or to simply remind your market that you're ready to meet their needs.
Perhaps the greatest single advantage of brochures is their general acceptance in the marketplace. Many people actually welcome brochures. With the possible exception of the business card, there's no more respected marketing medium available. Any business that doesn't use at least one brochure is not maximizing its marketing potential.
Brochures are often under-utilized, even though they possess tremendous potential as marketing tools to continuously improve sales, cash flow and profits.
Posted FEB 26 2010 by ALLEN CRAWLEY in ARTICLES, BROCHURES, MARKET